- Quality in communications
Ensure your e-communications are accurate, consistent, reliable, tested, corporate and legal with professional quality services from an experienced team.
Defining quality in e-communications to your customers and stakeholders is critical to the success of your direct marketing. The content that you send to your clients and prospects says everything about your organisation, no matter which medium you choose for your communications.
SurveyDigital has developed proven strategies for ensuring that your e-communications not only hit the mark, but that they are:
• Accurate – checking spelling, grammar, punctuation and factual correctness
• Consistent – matching your company style guidelines and conventions
• Reliable – making sure that your media work on all levels
• Tested – checking out links, prices, dates, images and language
• Corporate – following the tone set by head office or your parent company
• Legal – avoiding inappropriate statements, “invitations to treat” or gross inaccuracy
• Appropriate – ensuring your message is not offensive, for any country or market
SurveyDigital has worked with global players since 2000, developing and improving quality processes that now ensure that their
e-communications, in a multitude of language editions, are free from errors.
Objectivity in quality checking
In order to ensure that your messaging and e-communications work effectively, it is necessary to stand back. The creator cannot also be the validator. Your webmaster is not the person to check your website. Your marketing communications manager is not the person to check that your emails are consistent. You cannot judge your own work objectively.
If your emails have no conventions, what does that say about your approach to projects?
If your e-comms contain errors, will your client notice your message – or the errors?
If a link in your html email goes to “Page not found”, what does that say about your priorities?
How is quality achieved?
SurveyDigital’s quality proposition is clear and effective. We will ensure that your messaging works by:
• Confirming every statement – can you really say that your product is the fastest?
• Sense-checking content – isn’t this product end of line next week?
• Spellchecking and grammar checking – do the subject and predicate go together?
• Product checking – does that product name have capital letters in the middle?
• Verifying links – people in Belgium are landing on the French website!
• Understanding country variants – is this promotion appropriate for Germany?
• Looking out for corporate errors – is the logo in the correct colour?
• Checking the call to action – the price on the mail and landing page are different!
• Making sure you offend no-one – is this message appropriate for this audience?
SurveyDigital staff have an understanding and appreciation of many European languages and cultures. They can help you to focus your messaging to your clients.
Work of this kind demands an eye for detail. SurveyDigital staff spend their time detecting errors for clients … and fixing them. Let us tell you how we can ensure that your messages live up to your reputation.
In essence
Mistakes in your communications devalue your brand. Contact us today.
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